Yporque which means “why” in Spanish is the brainchild of three women from three different walks of life, advertising, design and psychology . They have captured the essence of curious little minds creatively and stylishly. The concept behind their product is to stimulate the child’s senses while keeping him engaged and donned trendily and comfortably. Whats not to love about this design philosophy? Just what every parent wishes for, comfortable stylish clothes that their little ones actually enjoy wearing.
They have clothes that actually speak to the children, their t-shirts are tactile and let kids explore textures. They also have interactive t-shirts and sweat shirts which play sounds/music (how fun is that?), and tell stories. For those little ones with over-imaginative minds, they even have a range of t-shirts for pretend play!
Now that you’ve got a glimpse of this collection, you can tell that they do not go the traditional route when it comes to colors. They believe in the philosophy of worn out, de-saturated colors. More on the lines of a mature color palette, as opposed to something you would see in mainstream kids wear . They also take comfort very seriously, their entire range is made of an eco- friendly enzyme washed cotton.
Unfortunately they only have one store currently retailing their product in the United States, Murik Children’s store in San Francisco. They do have a lot of online retailers though, mostly based out of Europe, one in Hong Kong and one in Singapore augustinparis (they even ship internationally).
Personally I love the destroyer look and the rock band t-shirts. Can’t wait to lay my hands on them.
I normally would not include girls wear in here, however this is an exception, its just so perfect for that li’l girl who so does not want to be part of the “pretty in pink” brigade.
I write about this particular brand not because I have been asked to, but because this whole concept of fun clothes, simplistic styling and the dark look it brings forth intrigues me and gives me the much needed break from the big box brands. It suits my aesthetics to the tee. All that you see above is from their Fall/winter 2010 collection.
photo credits: Yporque